Saturday, January 20, 2007

Vertical search engine market

Search engine watch has interesting article on the rise of the vertical search engine market. This is a very good news for my company, Cazoodle, for we are building tools that will facilitate development of verticals.

However, this article seem to confine the scope of verticals to the services similar to Yahoo search bulider and Google custom search engine. These services allow you to narrow down your search to a pre-specified set of sites. Some of them also expose a few enhanced search functionalities like keywords to include/exclude, term weighting scheme, etc.

I would imagine verticals include many more search services.. ranging from people search to google finance.

It is interesting though that, inspite of the narrow definition, verticals have been projected to be 1B industry by 2009. I wonder what would be the total market size if you consider the broader definition of verticals.

On the other hand, this article seems to indicate that the job portal sites are losing their market share to other niche, more sophisticated job domain portals based on social networking. However, the giants like monster, careerbuilder seem to be taking counter measures.. forming alliances to stretch out their reach. I guess the problem is not in their design but in their reach to larger audience. Yes, thats exactly what our company is building. So stay tuned!

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